Are you looking for inspiration on how you can use AR, or augmented reality for your business? Augmented reality is transforming advertising execs decisions because this new platform is not just really cool, but it is grabbing the attention of millennials and adults alike.
How Augmented Reality is Transforming Advertising
Augmented reality is an interactive technology that lets consumers see how products might work or look before they make the final purchase. Augmented reality applications can be used directly from the users phones or computers as custom product demonstrations so they do not have to go to a store to determine what they want to purchase or even to purchase.
Augmented reality can also be fun considering almost my entire newsfeed is made of Snapchat filters. Yes, that is augmented reality! When you look into your phone and can see yourself spitting out a rainbow or with those cute little fox ears and nose, you are right in the middle of one of the easiest uses of augmented reality.
5 Creative Uses of Augmented Reality by Real Life Brands
The NBA is launching a headset that gives the watcher the feeling of being at the game. “Eventually, the game could be available streaming on your coffee table as though you were a giant looking into the arena from above. Those are some ideas, those are things that we’re working towards. [They’re] not quite ready but actually more possible than you might think.” (Jeff Marsilio, SVP of global media distribution for the NBA). The NFL created a 40,000 square foot exhibit space that will combine augmented reality, 4D cinema, and more to simulate the full player experience. Fans can expect to encounter everything from training and pregame preparation, to in-game action, and winning celebrations.
- Health and Pharma:
The show, don’t tell policy is huge in sales, so why not in pharmaceuticals. Some of the ways AR is used now are to educate healthcare professionals with 3D visuals and create engaging content that promotes empathy, while sales reps use it to show marketing materials virtually. Examples, create a 3D model of a heart to show how a medicine works and moves through or AR gives the ability to simulate 10-50% vision loss.
With Anthropology or Ikea’s furniture app, you can see the way virtual furniture can be placed, moved and changed in the room you are standing in. This is a revolutionary way to see what you want before you buy it and make the right decision. Therefore spending less time shopping because with Ikea you can see it in augmented reality. The app includes 3D and true-to-scale furniture models that can give you an accurate impression of the furniture’s size, design and functionality in your home so you can stop wondering and start buying. Most online glasses store now also let you use the camera on your computer to show you what you would look like in the glasses, virtually letting you try them on. Many beauty websites allow you to use the same technology to try out a new hair color or cut!
- The Arts:
Cirque du Soleil is amazing. I’ve been to see Cavalia, Luzia, Amaluna and Kurios. (This is the order that I rank these 4 from first to last.) They have partnered with Microsoft to develop a way for the acrobatic entertainment company to test out stage setups and choreography in augmented reality using HoloLens. Ideally, visitors could even see themselves at a life-sized version of a potential Cirque du Soleil set, complete with dancers moving throughout it.
Using augmented reality, you could visually change the way healthier foods look to make you want to consumer them more. This seems like a good way to eat healthy,
if you are struggling to find foods you really don’t like because if more people visually saw healthy food as attractive they would eat it, leading to a more nutritionally balanced diet. The study goes on to document how the brain and the images we present to it are “intimately linked to acquisition of food” and that there are “dramatic physiological and neurophysiological changes seen in response to food images.”
TracSoft Using Augmented Reality
Check out this video of one of our interns working to build an augmented reality game for one of her Columbus State classes!
Let us know what you think about using augmented reality and how it can be used for business in the near future. Contact Us even if you just want to chat!