If you spend any time around tweens or teens, you’ve probably heard of TikTok. But as is the case with so many new social media platforms, you may not be sure what it is or whether you should be using it. No fear—we’re here to help. What Is TikTok? TikTok is a video sharing platform similar to YouTube in that users create, upload, and share original content. Accounts can be set to public or … [Read more...]
If your business is like most businesses today, you’ve invested some time developing a social media marketing strategy. In fact, 77% of businesses use social media to conduct essential business functions such as sales, marketing, and customer service—a smart move since around 72% of American adults use some form of social media. Plus, social media can improve your SEO by encouraging customer … [Read more...]
