Web Design - IT Outsourcing - Columbus GA
If you’re operating a business today, you know how important technology is to getting work done. You need reliable hardware, seamless software, and well-designed networks to operate competitively. But as our reliance on technology grows, so does the complexity of keeping that technology running. For many small- to medium-sized businesses, a large in-house IT department to manage everything just … [Read more...]
We all have those moments of doubt while working on a page of our website: would this be better if it was red or if it was blue? Does this image work, or would that one be stronger? Is my call to action effective, or would using a synonym make the language more exciting? It’s difficult to decide when we don’t know the answers. This is what makes A/B testing such an important tool for digital … [Read more...]
You’ve probably seen RFID-blocking wallets for sale in magazines or online. Maybe you’ve even received one as a gift. But have you wondered: what is RFID and how does it work? Does it really protect my privacy? RFID, or Radio Frequency Identification, is actually an old technology developed during WWII to identify friendly aircraft. An RFID tag, which consists of a computer chip and antenna, … [Read more...]
Google Business Listing is a database of information that Google has collected about businesses. This information includes businesses’ names, contact information, physical location, website, customer ratings, and links to online profiles with sites like Facebook and LinkedIn. Google uses this database to populate its search results when people search for businesses or services, as well as to power … [Read more...]
Finding a job during COVID-19 presents unusual challenges for job-seekers. And currently, many people are unexpectedly seeking jobs as businesses have been forced to close for quarantine. In early May, the Bureau of Labor Statistics reported that the U.S. economy had lost 20 million jobs in April, bringing the unemployment rate to 14.7%—the worst unemployment rate since 1933, when the unemployment … [Read more...]
It’s hard to overestimate the importance of branding in the 21-century marketplace. In a world saturated by advertising, where everyone’s daily life is endless rushing around, it’s increasingly difficult to grab potential clients’ attention. Even if you manage to seize their attention, getting them to commit can be difficult because they lose your card, forget to call, don’t have time, and so … [Read more...]
If you’re a regular reader of this blog, you know social media marketing is important. You know that it’s one of the fastest-growing forms of marketing today, and you’re aware that it’s one of the best ways to build your business’ brand. It’s also an important way to build your own online presence for professional networking. However, do you know which social media platforms are best for your … [Read more...]
Odds are, you’ve been using social media for a while now. And if you’re anything like billions of other business professionals, you may have considered using social media and professional networking sites to promote yourself online. While these sites have become popular for professional networking, many people struggle to reap their benefits. Of the 660 million users on LinkedIn, currently the … [Read more...]
Shopping for mom can be a challenge, and with Mother’s Day coming up Sunday, you may find yourself puzzled over what would make the best Mother’s Day gift. If you’re out of ideas, don’t panic! The TracSoft team has curated some excellent gifts you’ll be happy to give—and she’ll actually be glad to get. We’ve divided our best Mother’s Day gift suggestions into three categories: gifts that will … [Read more...]
Social media marketing is a strategy of using free posts and paid ads on social media sites to connect with your target market and build your brand. It may sound like an excuse to play Candy Crush, but in reality, it’s one of the fastest-growing forms of marketing today and the fastest-growing trend in the history of the world. Unlike other forms of marketing, social media marketing connects … [Read more...]
