Over the last two decades, video game culture has evolved from a distraction for children to a very common hobby for both children and adults. One reason for this is that many people who played video games while growing up in the late 1970s and 1980s have continued playing games into adulthood. Video game companies now create more complex games with more sophisticated plots to keep these adult … [Read more...]
You’ve definitely heard the term “brand” thrown around. Maybe when you hear it you think of stand-out names like Coca-Cola, Nike, or McDonald’s. But does YOUR company have a brand? Brand identity is essential to modern businesses. In a global marketplace, consumers need to be able to quickly distinguish you from your competitors, and a solid marketing strategy must be built around a … [Read more...]
If you spend any time around tweens or teens, you’ve probably heard of TikTok. But as is the case with so many new social media platforms, you may not be sure what it is or whether you should be using it. No fear—we’re here to help. What Is TikTok? TikTok is a video sharing platform similar to YouTube in that users create, upload, and share original content. Accounts can be set to public or … [Read more...]
If your business is like most businesses today, you’ve invested some time developing a social media marketing strategy. In fact, 77% of businesses use social media to conduct essential business functions such as sales, marketing, and customer service—a smart move since around 72% of American adults use some form of social media. Plus, social media can improve your SEO by encouraging customer … [Read more...]
