Web Design - IT Outsourcing - Columbus GA
Business writing has become one of the most sought after skills in the American workplace. Thanks to increases in email, text, and social media use, more employees are regularly using written communication at work regardless of their actual job duties. Workplace writing is no longer the domain of a few tech writers in a back office. In fact, business writing is so important that in 2016, … [Read more...]
Creating a brand style guide is the best way to establish a clear, effective marketing strategy. As we’ve discussed before on this blog, a clear brand identity quickly communicates what your business is about and helps customers determine whether they want to do business with you. But if you have multiple team members working on your products, it’s … [Read more...]
Now that most people carry smartphones with digital cameras, we are taking more pictures than ever before. If you’re like many people, you enjoy taking these photos, but once you have them…now what? Perhaps you’d like to organize them but don’t know how, or the thought of doing so is overwhelming. Maybe you want an easy way to share them with people you care about, but you don’t want to spend a … [Read more...]
Seasonal SEO can be a great way to maintain customer engagement during the busiest time of the year as well as help you find new customers. But what you may not realize is that seasonal SEO can also increase your SERP ranking through increased traffic and conversions, setting you up for a very good new year SEO-wise. Creating holiday content for SEO doesn’t have to be difficult, and if done right … [Read more...]
Over the last two decades, video game culture has evolved from a distraction for children to a very common hobby for both children and adults. One reason for this is that many people who played video games while growing up in the late 1970s and 1980s have continued playing games into adulthood. Video game companies now create more complex games with more sophisticated plots to keep these adult … [Read more...]
You’ve definitely heard the term “brand” thrown around. Maybe when you hear it you think of stand-out names like Coca-Cola, Nike, or McDonald’s. But does YOUR company have a brand? Brand identity is essential to modern businesses. In a global marketplace, consumers need to be able to quickly distinguish you from your competitors, and a solid marketing strategy must be built around a … [Read more...]
If you spend any time around tweens or teens, you’ve probably heard of TikTok. But as is the case with so many new social media platforms, you may not be sure what it is or whether you should be using it. No fear—we’re here to help. What Is TikTok? TikTok is a video sharing platform similar to YouTube in that users create, upload, and share original content. Accounts can be set to public or … [Read more...]
If your business is like most businesses today, you’ve invested some time developing a social media marketing strategy. In fact, 77% of businesses use social media to conduct essential business functions such as sales, marketing, and customer service—a smart move since around 72% of American adults use some form of social media. Plus, social media can improve your SEO by encouraging customer … [Read more...]
