The majority of business owners know that Facebook can be a valuable free business tool in every industry. It can help small to large sized businesses each new audiences they may not have been able to reach otherwise. It can also be a tool for increasing your search presence, in creating the right community around your brand, promotions of your content creation and help with creating the right [strong] brand identity. Using Facebook to drive lead generation is one of the less commonly used Facebook strategies.
Using Facebook to drive lead generation is only used by about a third of marketers right now. There are not many businesses that are constantly searching for new ways to boost their lead generation efforts, especially on social platforms. Facebook can help attract new leads that may eventually turn into paying customers.
Using Facebook to drive lead generation is not someone liking a status update.
2 Types of Leads You Can Find on Facebook
Business owners can create interest in your products or services by offering up their own information. People can show interest by filling out a contact form, downloading an ebook, requesting a demo or even completion of an online survey.
A direct lead is generated by sharing content that links directly back to a form on your website where visitors can share their own information in exchange for an offer. This form is housed on a landing page dedicated to that specific offer.
An indirect lead uses Facebook on the users path to conversion. Such as sharing a blog post that may have a call-to-action at the bottom of the post. You are directing visitors to the content, but hopefully they navigate towards the landing page because your content was compelling enough.
12 Types of Posts For Using Facebook to Drive Lead Generation
- Post landing pages for offers directly to Facebook
- Post your blog posts that have generated the most leads
- Include links to landing pages in your image captions
- Use videos to promote lead generation offers
- Use Facebook Live videos to remind people to register
- Pin posts that link to lead generation offers to the top of your feed
- Add a call-to-action to your Facebook page
- Ask your followers for input on your products
- Entice with a contest or giveaway
- Run targeted ads to extend your content’s reach
- Run lead ads to simplify the mobile signup process
- Make a Facebook event page for your next webinar
Hopefully a few of these ideas can get your creative brain thinking about how you can use facebook to drive lead generation for your company. Always remember Facebook is changing and the best way to determine which is right for your audience, is to try them all!
This is just a couple of ideas, but there are plenty more. If you are looking for some advice or want help with your specific case, let us know!