Donation apps are becoming essential tools for churches and nonprofits because the way that people interact with these types of organizations is changing. More importantly, the way they donate is changing as well. If organizations want to maximize their donations, then they must adapt to the way their supporters want to give.
People Are Giving—And eGiving Is Increasing
Studies have shown that Americans are generous people—the most generous in the world by some measures. Charities Aid Foundation, a U.K.-based nonprofit that tracks global giving through their World Giving Index, reports that Americans are more likely to donate money to a cause, help a stranger, or volunteer their time than other people around the world. Data from Giving USA backs this up, stating that Americans gave $427.71 billion to charity in 2018.
Perhaps the most impressive thing about the amount that Americans donate is that the bulk of it comes not from foundation grants, corporate donations, or contributions from the wealthiest Americans. Rather, the majority of these donations come from average people with modest incomes—from individuals just like those who support your cause. And increasingly, these contributions are made electronically through simple donations apps on websites or mobile phones.
Will People Actually Use A Donation App?
Yes! Although egiving is a relatively new concept, it’s caught on quickly. In fact, online giving increased by 1.2% from 2017 to 2018 with growth continuing through 2019. And today, 49% of all church donations are made with a debit or credit card. From tithing to fundraising purchases, the majority of church attendees rely on cashless transactions for at least some of what they give to their church.
This may not surprise you since so much of our society operates without cash. Options like Paypal, Apple Pay, and Google Wallet are quickly replacing paper and coin money. This is one reason that churches that accept money through donation apps typically increase their overall donations by 32%.
Other benefits of using donation apps are that supporters can set up recurring donations so that even if they can’t make it to church, they can still contribute financially. Many people feel that automatic tithing is easier and more reliable for them, and it increases the likelihood of repeat donations. People also appreciate how easy it is to keep digital receipts of their contributions for tax purposes.
Why Should I Choose TS Donate As My Donation App?
TracSoft’s crack team of expert app developers are experienced in creating customized software solutions for businesses across diverse industries. We thrive on the partnerships we form with our clients, blending their industry expertise with our tech know-how to produce exciting new tools. We’ve handled major clients in Columbus, GA and beyond, and we can meet your needs, too. Tell us about your organization and we can tailor our Charity donation app to help you meet your goals.
In addition to our experience, TracSoft takes security seriously. We know how to protect you and your donors from online threats. After all, cybersecurity is literally our job. You can be confident that we will protect your donations and your donors’ privacy, and we will never collect or monetize data about your organization like many commercial donation apps do.
Finally, you can trust TracSoft because you can trust its owner. Reggie Luther launched TracSoft in 1998, and since then he has loyally served his neighbors and community through his business and his community involvement. He believes in partnership with his clients and takes them on a case-by-case basis rather than with a one-size-fits-all model. At TracSoft, you will always be treated as an individual first and foremost.
Contact us today to learn how you can put TS Donate to work for you.