Now that we have covered what an influencer is and the influencer marketing checklist to help determine who your influencer should be, it is time to learn how to create and manage an influencer marketing program.
1. Determine your objectives.
For a successful influencer marketing campaign, you need:
- Identify your target group of audience.
- Make a financial plan.
- Build up Key Performance Indicators (KPIs).
KPIs to consider include:
Audience reach, Result, Views, Engagement, Click-throughs, Increment in supporters, Sales, Chat subscribers
2. Strategically select your social media channels.
The sharing channels you decide to use will be based upon your objectives. Different platforms are used to achieve a diverse audience. Select social media channels based on the specific group of clients you are seeking and the sort of engagement you need to accomplish. Social media channels offer an assortment of engagement possibilities. The same marketing campaign on Facebook may not get the same result on Twitter, Instagram, etc.
3. Find a credible influencer.
The influencer you select will be speaking and further developing your image and brand. Before you choose your ambassador make sure this is the best person to represent your company. You have to do a deep dive into their character and audience before moving forward with an influencer.
Influencer marketing program research ideas:
- Looking at all of their social media profiles.
- Confirming that they do not have a bad reputation online or in the press.
- Make sure that they do not discuss topics that would hurt the value of your products or services.
- Ensuring they are polite, articulate, and that they write well-researched posts.
Having the most followers isn’t always the sign of your next influencer marketing genius. Sometimes small scale influencers who cost less will allow you to put together a more lengthy campaign or give you the chance to use numerous influencers at one time.
Going with a high paid endorser such as a celebrity will usually cost the big bucks for just one post.
4. Selecting an Influencer.
Your selected influencer’s voice needs to adjust to your image with the goal that it feels real to your targeted audience. To discover potential influencers, you can:
- Do a hashtag search to find out who is already doing posts about your brand.
- Do a keyword research.
- Use an influencer marketing tool.
- Ask others for recommendations.
Your influencer needs to have these attributes:
- Adjust with brand messaging.
- Have a dedicated audience.
- Demonstrate positive past outcomes for similar work.
- Be able to communicate with you quickly and succinctly.
- Be seen as an expert.
Keep in mind that you are not building an infomercial with a big name celebrity advising to your crowd to purchase your items. Rather than posting every one of the benefits your audience will gain from buying your products and services, ensure your influencer creates natural posts that make your product clear and relevant to your buyers.
5. Optimizing Your Content.
Plot your publishing schedule.
To ensure your influencer campaign is effective and has a positive result, you need to arrange all your social media platforms and adjust your endeavors to all your other advertising attempts. For example, events, new blog posts, press releases, etc. should all follow the same lead. Building up your marketing strategy around your influencer marketing campaign will help you push your audience through your sales funnel.
Audit content before publishing.
Before any posts are published, you have to guarantee that your content aligns with your campaign requirements and your advertising guidelines. Despite the fact that you should give your influencer creative flexibility, it is vital that you review all posts, pictures, and recordings before they are published.
Consistently improve the content.
To enhance your influencer marketing efforts, be sure to promote posts before and after they are launched. You can also request that your influencer promotes posts through their social media platforms, as well as yours. This will permit you to post and publish more content relating to your campaigns.
6. Measure your outcomes.
Similarly, as with any marketing efforts, you have to ensure that your influencer campaign is performing to the best of its capacity. Glance back at the KPIs you described when assembling your campaign strategy and answer these questions:
- Have you made any progress?
- What did you learn from your audience?
- Which posts are having the best results?
- Which posts are underperforming?
The five important points to have a successful influencer marketing campaign:
- Using relevant hashtags.
- Organizing your campaign budget to use more than one influencer.
- Sharing your influencer’s posts.
- Always negotiating about pricing.
- Make sure your contract includes the period of time your influencer will work with you.
Creating and Managing Your Influencer Marketing Program
By creating and managing an influencer marketing program, you will have the capacity to make a more profound connection with your audience, helping you expand your brand’s exposure, improve your product and service awareness, and speak with your audience in a more familiar and compelling way.