Internet users access the web from a variety of different devices including cell phones, desktops, laptops or tablets. Before mobile devices, websites were set at a fixed-width. Responsive website design aims to design and develop the optimal viewing experience for every devices width-size, including resizing images, text, forms or updating from rotator to a scroll.
Although you may know the basics of responsive website design, there are a few misconceptions going around about this way of development.
Misconceptions of Responsive Website Design
Misconception 1: Responsive website design is only for mobile devices
It makes sense that people that aren’t developers would think responsive design is only for mobile, but that just isn’t the truth. It is actually pretty opposite. Responsive website design isn’t just a mobile design, tablet design or desktop design, because it is actually all of them. It uses one URL to encase the code for all of these things. If a responsive website works how it was meant to, it should automatically adapt to the device the user is on based on screen width parameters.
Misconception 2: It’s not important to have a responsive website now
This is basically a continuation of the last point. If you do not already have a mobile website you are turning away at least 40% of your likely customers due to a poor user experience. If a user cannot figure out how to use your website on whichever device they are using, they will leave causing a high exit or bounce rate and take their business to one of your competitors.
Misconception 3: Responsive design, paid ads and SEO are not related
Why would Google or any other search engine give SEO preference to a company that doesn’t have their website optimized for all devices? Websites that keep up to date with the trends and work on having the best user experience have always had the highest rankings on search engines.
Misconception 4: Responsive web design is compatible with any browser
Let’s just get this out in the open. Do not use Internet Explorer anymore. All responsive website design is compatible with all browsers including Chrome, Firefox, Safari and Internet Explorer 9. But IE 8 and before do not support media queries, which is what adjusts images and video to the size of the device’s screen. If you are unwilling to adjust to the future and want to work with a dilapidated web browser then responsive web design will not be your best bet.
Misconception 5: Responsive website design is not right for every website
Some people will tell you that if you have a large e-commerce site that it would be better for you to do a mobile website and a desktop site. But that is not correct. One responsive and cohesive website that covers all devices rather than building two separate websites is always the better option unless the designer does not know how to create a user friendly experience. Google is perfectly fine with a desktop site and a mobile site IF it is going to give the best user experience.
Would you rather create two separate websites or one website that does both things?
It seems like a pretty straight up answer to me. If you are not sure of which is right for you, let’s chat more about it.