Google updated their search engine algorithm on April 21, 2015 to give a bigger rankings boost to mobile-friendly websites. This also means that websites that do not load and function as well on smartphones will be demoted.
This is one of the first times Google has announced an algorithm update before it actually happened. This earned the update the nickname, “Mobilegeddon,” as those not prepared in advance for the change were rushing to get it switched over in time.
There are some websites that work just fine on mobile according to the website owners, but do not have a mobile-friendly website according to Google. If you are unsure then this article is for you!
How to tell if your website is mobile friendly.
There a few ways to know whether your website is mobile-friendly according to Google’s standards.
- If on mobile search results, your website has a mobile friendly label to the left of the meta description then you are good to go!
- The mobile friendly testing tool will determine if your website passes the test, but Google may not have indexed every page yet to see if all parts of the website are now mobile friendly.
- You can use the mobile usability reports within Google Webmaster Tools, but these can be delayed for exact results.
So basically until you have seen on mobile search results the mobile-friendly tag, then you need to keep working to make everything up to Google’s mobile guidelines.
How can I make my website mobile-friendly?
According to Google, there are 7 common mistakes on mobile websites.
- Unplayable content
- Faulty redirects
- Mobile only 404s
- App download interstitials
- Irrelevant cross-links
- Slow mobile pages
If you have determined that your website is not quite up to Google’s mobile friendly standards and need some help on how to update your website, let us know! We would be happy to work together to get your website where it needs to be boost your rankings and bring in the site visitors your business needs.