Online marketing has changed the way brands and consumers gather information, make informed decisions and build an identity and social graph for a more personalized experience. With the framework in place for advanced targeting options, mobile optimization and energy efficiency, online marketing in the next 7 years is sure to be light-years from where we are today.
It will be hard for newer companies to rank well on SEO
If there are 15 small companies working hard for the next 7 years to earn the top spot,
what will that mean for a new business venture in that same field in 7 years?
Companies that have continued to work on their seo and user experience will be ‘winning’ the top spots with their online marketing in the next 7 years. They will not only be grandfathered into the top spots on search engines based on hard work, but also from being around for so long. Google or Bing will give top authority to companies that have consistently made the necessary updates in coding advancements and in user experience. With ten – fifteen companies performing at the top of the game, I do not think that a new company will be able to usurp a company with solid SEO practices from the past 7 years.
Search engines will have to give new competitors a chance.
The older the internet grows the harder it is for any new business to survive. This will in time hurt small business, because right now small business are given the chance to succeed with online marketing, but when there are hundreds of business in your niche market will only the companies with billions to spend be on the first page of results?
The more you contribute to website and seo improvements now, the better off you will be in the future.
Owning traditions that actually matter
It is only getting easier and easier to figure out your exact core demographics with mobile tracking, social media and browsing habits. Marketers should remember to advertise based on their target demographics. In seven years you will be out of business if you do not have the time to strategize and review your analytics to make sure you are staying consistent with your customers. Target demographics can be a number of things and the combination of what makes up a business’ consumers is what will make your marketing and advertising a success.
Target demographics can include gender, race, location, age, socio-economic income, relationship status, sexual preference, religion and many more.
For example: If your consumers are the majority single females, maybe you should consider advertising products, services or advice for “Galentine’s Day” rather than the more traditional Valentine’s Day.
Sound UX is the way to a lasting presence
Websites rooted in sound UX, have well thought out and analyzed strategies, high usability ratings and timeless design functionalities will be sustainable and lasting businesses over the next seven years.
Though every element on the webpage from the pixels, HTML, sitemaps, keywords, etc is important the most important thing will always be unique content that provides the user a well thought out path. With so many new businesses that will enter the game over the next 7 years you can only image how much duplicate content will exist on the web. Do not think, “well, we will just put some content here;” Labor over every word, every call to action, every headline … every single word on the page is just as important as the next.
Bad user experience creates abandonment and eventually a failed business. With so many things out there to choose from, a slow or hard to follow site or call to action will really push people out of the game.
If you are wanting your online marketing to succeed in the next seven years you must allow your seo, design and marketing company to help you take the right path to success.
Huge improvements in augmented reality
Seeing how you can actually try on sun glasses with just your computer’s camera on Ray Ban’s website, makes me think this is where the real commercial use of augmented reality will go. If you check out USPS Priority Mail’s website you can compare the size of your item to the size of their available boxes.
Allowing users to “try on” items before purchasing will give marketers a good idea as to the choices and who makes which decisions.
Or even the small steps we have made already in the visual search engine world show that with a few more years, this will be the way of future shopping and decision making.