Do you know what people are saying about your company online?
Do you ever have reviews good or bad about your business pop up online? Are you worried that someone might decide not to do business with you because of the negative reviews, because maybe they point out a weakness in your company.
As companies are increasingly doing more and more of spreading the word of their business online, we are finding out that there can be some major downsides to the openness of social media sharing – mainly that we have little control over how we appear on the web. A disgruntled employee or an unhappy customer can easily damage your reputation online with very few obstacles in their way.
Whether you know about any issues you currently have or if you are unsure even how to find out, having a dedicated online reputation manager (ORM) is important to making sure your brand or even your personal or professional past stays in the green. If something does pop up, a ORM can help you navigate the best way to handle each situation.
Managing your online reputation is not the same as promoting yourself shameless, it is a means to defense and in keeping with practices.
How can TracSoft help as my online reputation management specialist?
An ORM can help make sure that the information you want public is controlled by you whether you are a business, personally and professionally or even an unfortunate picture a friend posted on social media while you were in your early days of college.
If someone says something negative about you or your business online, it can really damage your future. It can have professional consequences based on the caliber of jobs you can get or drive your customers away from using your products and services.
Getting negatives deleted from the internet is basically impossible, but it can be done.
You can go through all the trouble of trying to rectify the situation and have them delete the post, but nothing is truly ever deleted from the internet. The best way to handle your online reputation is not in trying to have everything deleted, but actually to make sure it doesn’t show up on the first page of Google. If it is not on the first page of Google it basically doesn’t exist. This is certainly not true of all things, but when it comes to reputation management – most people are not going to look on the 2nd or 3rd and so on page for more information about you. Ten links is quite enough!
TracSoft would help you manage your online reputation by making sure that any and all social media accounts that you are currently on are professionally written so that they are shown as the knowledgeable, irrefutable facts that people should know about you. Making sure websites that have you on them or your resume or other sources that include your name, byline or other information about you is pushed to the top of search results before any negative reviews.
How can I help myself with my own online reputation management?
The best thing you can do for your online reputation is to set up a Google alert for yourself. Occasionally contribute things on the web that are of professional value. This means:
- Tweet a few relevant tweets a month.
- Maximize your privacy settings on all social platforms.
- Rarely post photos on the web, especially of yourself and family.
Be careful not to over share!
Be one of those out there that only posts professional and relevant posts. This is not to say if you get married or score a great new job, you can’t post a photo to let your friends know your excitement, this means don’t post your entire wedding album out for the world to see.