The online user will start to see new trends developing that are guided by mobile users and user experience.
Mobile is where users will spend the majority of their time compared to other screen sizes and it makes an impact in their daily lives. User experience is the overall experience of a person using a website or application, especially regarding how easy or appealing it is to use and digest.
98.3% of smartphone users are mobile internet users.
View 2016 Digital Media Usage
3 things to consider when determining the online user in 2016:
#3 Echo Chambers
Online users reinforce their views by creating echo chambers of information.
This is a common pattern that explains how people look for and use information that they find on all forms of media. People tend to limit their exposure to news sources that offer information that goes against their own beliefs and are instead drawn to sources of that they find agreeable and bolsters their own set of beliefs. When multiple people are disregarding certain information and use the same sources they create what has become known as the “echo chamber.” With the wide spread of the internet and being able to “Hide Ad” and “see fewer posts like this” on social platforms like Facebook it allows users to only be active in environments that mesh with their own personal beliefs and viewpoints, therefore reinforcing their own viewpoints.
The problem this causes is that some viewpoints that you may not necessarily agree with you won’t hear any of the news that may be important to rounding out a true and fair judgement on the causes.
Researchers note that some have been able to break into the echo chambers by buying advertising space.