Complete Website Development Questionnaire

Thank you for letting Tracsoft partner with you on developing your website. We are excited about how this will enable you to reach your goals and make a positive impact on our community.

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This field is for validation purposes and should be left unchanged.

Your Audience

Who is your audience? In this section you will provide a description of your target audience, the problem they have, and the motivation they have to use your services or products.

Describe your ideal customer(Required)

Describe the typical demographics of the people that generate the most interaction or business for you. What do they like? What are their interest? How do they spend their free time?

What do your customers want?(Required)

What do your customers what as it relates to your products or services? What problem do you solve?

What external problems impact your customer?(Required)

What external problem, often a physical or tangible problem your customers are trying to resolve.

What emotional or internal problems impact your customer?(Required)

What is frustrating your ideal customer? What is the internal motivation that is driving your customer to find a solution?

What is the motivation for your customers? What is their WHY?(Required)

This is the deep WHY of your customer. Why does this even matter to them? Why are they trying to solve this external problem?

What actions(s) do you want visitors to take when they visit your website?(Required)

Choose all that apply

What other action do your website visitors need to take?

Design Inspiration

During this section, you will provide some examples of site you like, inspiration, and design concepts. These will assist in the design process .

Do you have existing brand guidelines?

Logo

Color Palette

Typography

Imagery Style

Check all that apply. If you do not have any, skip this section.

Which best describes the look and feel you want for your website?(Required)

Please only select one.

Describe the look and feel you want for your webiste.

What is the URL of an existing website that you like?(Required)

This site should be one that reflects design that you like and/or has elements you want in your website design.

Explain why you like the above website(Required)

Please explain what you like about the website. Colors? Typography? Images? Graphics?

What is another URL of an existing website that you like?

This site should be one that reflects design that you like and/or has elements you want in your website design.

Explain why you like the above website

Please explain what you like about the website. Colors? Typography? Images? Graphics?

Provide three competitor websites.

We want to ensure your website design is unique in your industry. Reviewing three of your competitors will allow us to design to fit within your industry, while also ensure we design a unique site for your business.

Competitor Website (1 of 3)(Required)

Competitor Website (2 of 3)(Required)

Competitor Website (3 of 3)(Required)

Website Pages

In this section, you will share information about your pages and content you want for the website.

What pages do you want included on the website?(Required)

Check all that apply

What Other Pages do you need for your website?

About Us Page(Required)

Please provide a brief description of your business that would go on the About Us page

Which of the following features do you want included in your website?

SEO and Search Engines

In this section we will gather information about SEO and search engines for your website.

What keywords do you want your website to rank for?(Required)

Provide a list of keywords that you want to rank for. We will provide guidance and recommendations along the development process.

Do you have analytics from your current website?

Yes

Not Sure

Do you have content ready for your website?

Yes

Not Sure

Timeline and Project Management

In this section we gather information about the desired timeline for the project and how your preferred form of communication.

When do you need the website lauched?(Required)

What are your preferred forms of communication?(Required)

Select all that apply

What potential obstacles or challenges do you forsee with this project?(Required)

Company Information