When you walk into a restaurant and the lights are flickers, the menus are sticky, and the host is rude. Would you stay for dinner?
Now imagine you walk into a restaurant with a modern decor with beautiful ambiance. You are greeted at the door by a friendly host and are offered an easy to read menu. More appealing?
The same is true for your website. It’s your digital storefront for your business and one that is outdated and poorly designed sends the wrong message. It communicates the value of your business. If your website loads slowly, has confusing navigation, or content looks like it came out when dial-up was king, it reflects poorly on your business and brand.
The benefits of a website redesign is not simply a cosmetic upgrade. A redesign is a powerful tool to boost your brand, improve your user experience, drive traffic, and grow your business.
Here are four key benefits of a website redesign.
The User Experience
As your website evolves over time, pages are added, edited, or removed. You become more aware of the way customers flow through your website. You know how to make the sales process more effiecient.
A benefit of a website redesign is that you can include this knowledge and it makes the user experience better. They are able to get to the sales page faster. They are able to navigate with fewer clicks. You have designed a site that makes the site better for your users, which results in more leads and more sales.
Branding
Over time, you have more focus on your brand. Your images and colors become more important to your message. You use certain design styles on your social media. You’ve developed new print material.
The banding look and messaging over time can slip from what it was like when you designed your site. A website redesign gives you the ability to pull your website back inline with the look and feel of your other materials.
It will cultivate branding consistency across all your various channels.
Search Optimization
Another benefit of a website redesign is the ability to update and optimize the site structure. Being able to evaluate how people are finding the site and making changes to the site structure can improve SEO.
A redesign gives you time to work every page and evaluate the SEO basics for those pages and make changes where needed.
These SEO adjustments can often have significant impact on rank in search results on Google or Bing.
Conversions and Sales
A redesign will have an impact on your conversion rates and/or sales. When doing a redesign, one of the factors you explore are your call to action and conversion funnels.
By making strategic changes to your call to action, you will see an improvement in conversion.
Conclusion
Taking a look at your website and reviewing it from your clients and customers perspective may lead you to consider a redesign. There are many benefits to redesigning your website.
If you would like to get a free consultation on your website, please let us know. We would be honored to partner with you and help you launch your business to hero status.
