Did you know that your website users are less likely to return after a bad experience? Your website could be costing you customers without you even realizing it!

How to Increase Your Website ROI

We will show you how to turn your website into a lead generating, client building, sales machine with 10 easy tips to increase your website’s return on investment (ROI). These tips will help you get more visitors, keep them on your site longer, and turn them into happy customers.

Make Your Site Easy to Find

People need to be able to find your website! This is the function of Search Engine Optimization (SEO). Following best practice for SEO will help your site show up when people search for your services and products.

Here are some best practice tips for each page of your website:

• Each page should be optimized for ONE (1) long-tail keyword
• Each page should have ONE (1) H1 tag that includes the keyword for the page
• Each page should have a Meta Title with the keyword
• Each page should have a Meta Description with the keyword
• Each page should have links to other pages on the site using keywords targeting the landing page
• Each page should have links back to the page from other pages on the site using the keyword of the page.

Look Good on Phones

Effective July 5, Google has stopped indexing websites that are not mobile friendly. With more than half of all web traffic coming from mobile devices, it is important to make sure your site looks and works well on a phone. If your site doesn’t work well on phones, you’re missing out on a lot of business. Make sure your site:

• Looks good on all screen sizes
• Loads quickly on mobile networks
• Is easy to use with just a thumb

Make Your Site Easy to Use

A good user experience (UX) is inviting and makes website visitors more likely to stay on your site. When people enjoy using your site, they spend more time browsing, reading, and interacting with your content.

When site visitor stay on the site, you are able to highlight your products and services more effectively, which builds trust and converts visitors into customers. To improve the user experience of your website, try these tips:

• Make your main navigation clean and simple
• Use pictures and video that catch the eye
• Maximize access to information with footer links
• The site layout should be intuitive and logical

Tell People What to Do Next

You want to make decisions simple and obvious. Reduce the amount of mental energy a user must exert to make a decision. Clear calls-to-action (CTAs) guide visitors to take the next step. Whether it’s “Buy Now” or “Learn More,” make your CTAs:

• Stand out on the page by using a high contrast button color
• Use action words that excite people and that describe the action
• Look like buttons people are used to clicking

Collect Visitor Info

Getting visitor information helps you stay in touch and turn them into customers later. User information is a potential valuable asset to grow your business. Building an email list, for example, is a group of people who have indicated they trust you and want to get more information from you. There is great return on the investment when you collect user information. Try these methods:

• Add contact forms to your site where users can submit questions
• Offer a newsletter people can sign up for
• Give away something free in exchange for an email address

Keep Track of How You’re Doing

You can’t improve what you don’t measure. Establish metrics that are directly connected to your business goals and track those metrics. Are you monitoring website visitors? What about time on site? Are you tracking clicks? Establish the metrics that are vital for your business and get regular reports. Use tools like Google Analytics to track:

• Where your visitors come from
• How long they stay on your site
• How many become customers

Make It Personal

People like feeling special. Personalization can make your site more appealing. When a person visits your site, make sure the content is updated and specific to their search query. You can:

• Show content based on what people have looked at before
• Greet return visitors by name
• Suggest products based on past purchases

Be Fast and Safe

A slow or unsafe site will drive people away. You only have milliseconds to make a first impression and if your site takes 2 – 5 seconds to load, you could be losing business. You also must have an SSL and other security measures to keep your website guest safe. To keep your site speedy and secure:

• Make your images smaller without losing quality
• Use a good hosting service
• Keep your SSL up to date
• Add reCaptcha to secure forms and user information

Always Try to Get Better

The online world changes fast. Stay aware of trends and shifts how users are interacting with websites. With new technology emerging and AI become more mainstream, your website needs to adjust to the changes or become obsolete. Keep improving your site by:

• Testing different versions of your pages
• Asking customers what they think
• Regularly checking and updating your content

Remember, a great website is key to growing your business online. By following these tips, you can make your site work harder for you. Want expert help to boost your website’s ROI?

Are you ready to transform your website into a powerful business asset? By following these simple steps, you can dramatically increase your website’s ROI. You will begin to see more success with your online business as you adjust and improve the things that generate a return.

Remember, your website is often the first impression potential customers have of your business – make it count!

Whether you’re just starting out or looking to redesign your existing site, small improvement can lead to big results. If you need a trusted partner to guide you through this journey, Tracsoft is here to help. Let’s work together to create a website that not only looks great but also drives results for your business. Your path to increased ROI and online success starts here!