Are you looking to create a content marketing strategy for your business, but wondering that the steps are to getting started? To create a content marketing strategy you will need to focus on what your audience’s priorities are, what they want to know and where they will see your content. You are much more likely to be successful if you plan it out, write it down, stick to it, revise it and keep … [Read more...]
Finding influencers has quickly become a growing phenomena in the social media marketing industry. Digital marketers are now focusing on using influencers as the gateway to new audiences. Influence is the ability to inspire action among a community. An influencer marketing program that identifies, engages and maintains relationships with industry influencers can serve as your companies product … [Read more...]
Now that we have covered what an influencer is and the influencer marketing checklist to help determine who your influencer should be, it is time to learn how to create and manage an influencer marketing program. … [Read more...]
If you make it a point to select the right partnerships, influencer marketing can help build your brand and monetize their presence. An influencer and the marketer want similar things when they choose to work such as trust, aiding in their followers lives, passionate brands, the right price point for their audience’s age or status and a high level of knowledge. … [Read more...]
It is well known that LinkedIn is the online hub for professional networking. By now, most professionals and career-minded individuals have a LinkedIn profile, knowing that it is essential for your job search and lead generation to optimize LinkedIn profiles. The majority of LinkedIn’s usage is occupied by the educated (bachelor’s degree and up) and high earners (those making $75,000+). It is also … [Read more...]
The majority of business owners know that Facebook can be a valuable free business tool in every industry. It can help small to large sized businesses each new audiences they may not have been able to reach otherwise. It can also be a tool for increasing your search presence, in creating the right community around your brand, promotions of your content creation and help with creating the right … [Read more...]
Creating advertising objectives for Facebook Ads is the first thing you need to consider before planning the copy, design, images or video. Depending on what your overall business goals are for the ad, will help determine the advertising objective that you choose. … [Read more...]
Learn the best practices for creating a content strategy for user experience that produces real results with usability and future content in mind. … [Read more...]
An effective landing page structure is cornerstone of a successful digital marketing strategy. Without an effective landing page structure your business is bound to suffer. You want to drive traffic from your promotional campaigns to a page that is aimed at the one thing they clicked on your link for. Never drive anyone to your homepage that has a little bit of information about all of your … [Read more...]
Do you want to learn how to find your current website's best performing content? Take this content and turn it into a high converting landing page dedicated to increasing product sign ups or sales. Find out what already works on your website by referring to your metrics. Your top landing pages will be the most efficient, because your customers are already interested in this topic. … [Read more...]
