Grow Your Business with ROI-Driven Marketing – While You Focus on What You Love.
Outshine your competitors online with a Columbus-based marketing partner who delivers measurable results.
You’ll never feel like just another client.
Feeling Overwhelmed by Digital Marketing?
The digital world moves fast and keeping up with everything can feel impossible. It’s easy to feel like your business is falling behind. But it doesn’t have to be this way.
- Measurable ROI – Know your marketing dollars are driving growth
- Save Time – Focus on running your business
- Stay Ahead – Beat local competitors with expert partnership.
Are you ready for digital marketing team that will partner with you? We are ready to take on the stuff that zaps your energy so you can do the work you love the most.
Many of our clients have been with us 5+ years — not because they have to, but because they want to.
What Our Clients Say…
We live here. We work here. We build businesses here. We know the difference between reaching customers in Columbus vs. Atlanta, because this is home
Working with Trac Soft has been an absolute pleasure from start to finish. Alan, the owner, and Joi, my long-time direct contact, have consistently exceeded my expectations. Their kindness, attentiveness,… Read more “Kim Mixon Real Estate Team”
Support without hesitation! For non-tech-savvy folks, that is a huge relief! Routine or 11th hour requests for assistance, these folks NEVER disappoint. Our foundation is better organized, more visible, and… Read more “Molly S”
Tractsoft-Alan and his team, go above and beyond. They have met and exceeded our Foundation’s expectations. I highly recommend their services to anyone interested.
Alan and his team have been invaluable in providing us with the guidance we needed in developing our business. Their knowledge and expertise have made all the difference in achieving… Read more “Karen Herndon”
Alan is beyond knowledgable about SEO and all things website for your business. I have been in business for 3 years and have paid for other services that did not… Read more “Michelle Dorrill”
Alan and the guys at Tracsoft are pros in every sense of the word. Alan went the extra mile for me setting up a blog for a friend who had… Read more “Bill Becker”
When I needed help updating our website, Joi didn’t just point me to a tutorial — she rolled up her sleeves and walked me through it step by step. Her… Read more “Enrichment Services Program, Inc.”
I recently had my website developed by Tracsoft, and I’m so happy with the results! They were easy to work with, creative, and affordable. I would definitely recommend them to… Read more “Stewart Smithwick”
We had the most amazing experience working with TracSoft on our school website overhaul! Their expertise and attention to detail truly shined throughout the process, bringing our vision to life… Read more “St Luke Lions”
The Ranger Memorial Foundation
The Tracsoft Growth Plan has enabled the Ranger Memorial Foundation to develop a web and social media strategy that has generated results.
"Our foundation is better organized, more visible, and growing in popularity because of the fantastic support from TRACSOFT.” - Molly, Member of Board
| What you get | Launch | Grow | Elevate |
|---|---|---|---|
| Strategic kickoff | 1‑hour onboarding call | Same kickoff + quarterly strategy huddles | Same + bi‑monthly C‑level reviews |
| Website care | Basic updates, security & backups | Full optimisation, speed boosts, SEO | Everything in Grow + page testing & conversion tweaks |
| Social media | Calendar & posting on 2 channels | Multi‑channel calendar, engagement & comment moderation | All channels managed, plus social listening & rapid‑response support |
| Analytics | Traffic & follower snapshot | Advanced dashboards: goals, funnels, campaign tags | Predictive analytics & lead‑scoring dashboards powered by AI |
| Content | – | 2 custom blog or video pieces per month | 4 pieces + repurposing into reels, shorts, emails |
| Lead generation | – | Landing‑page build & simple opt‑in funnel | Multi‑step funnel with nurture sequences and retargeting ads |
| Email marketing | – | List growth tips in monthly report | Two broadcast campaigns & automated welcome series each month |
| AI & automations | – | – | Custom AI bots, Zapier/Make flows, access to Tracsoft GPT |
| Support | 24/7 email | 24/7 email support business‑hours phone support | Priority phone, CRM Dashboard channel, light project management help |
| Reporting | Monthly PDF snapshot | Interactive dashboard + monthly insights call | Dashboard + insights call + quarterly roadmap deck |
| Extras | – | – | Dedicated “concierge hour” each week for ad‑hoc needs |
Digital Marketing Agency for Columbus, GA
As a trusted digital marketing agency in Columbus, GA, we help local businesses grow with website design, local SEO, paid ads, and social media strategy.
Web Development
We can help you launch any simple or complex website. Our team of designers and engineers love pushing the envelope with new technology.
Social Media Management
Keeping up with social media can be a full-time gig. We develop strategy and tactics that will build impressions, engagement, and leads.
Local SEO
We optimize your Google Business Profile for improved local search. Our approach will ensure you get found by your customers in the Chattahoochee Valley.
AI Training and Integration
We are positioned to help you and your business leverage the power of AI to improve efficiency, build systems, and automate business function.
Frequently asked Questions
If you run a small business or run a non-profit and feel overwhelmed with growing your business while also running your business, we're a right fit. We will take the marketing load off your plate so you can focus on growing your business and serving your community.
We have found that most business looking to grow benefit most from our Grow Plan. It provides the most value for the investment.
If you have some internal teams able to execute some of your marketing plan, the Launch Plan would add to you team to expand the work your doing.
If you are ready to make a move and have the infrastructure in place to handle a significant increase in sales and leads, the Elevate Plan would be the way to go.
We recommend a 6 months launch window to begin seeing results. We have found that most of our clients begin to see measurable results in 6 months. There are a variety of factors that will impact the results and we will cover those on the initial call.
We don’t believe in cookie-cutter solutions. Every strategy we craft is designed specifically for your business, with a focus on delivering measurable ROI.
Tracsoft is owned by a local church and its values are shaped by a Christian ethic. Our faith shapes everything we do, from how we treat our clients to how we approach our work. We believe in operating with integrity, serving others with excellence, and using our skills to make a positive impact in the communities around us.
What makes us different isn’t just what we do, it’s why we do it.
We’re a nonprofit-owned, purpose-driven agency based in Columbus, Georgia. That means we’re not chasing quick wins or short-term gains. We’re focused on building lasting partnerships, helping our clients grow, and doing work that honors our Lord and Savior, Jesus Christ.
We understand how frustrating that can be. At Tracsoft, we start with a deep dive into your current marketing challenges and opportunities. Our strategies are data-driven and designed to deliver clear, measurable outcomes—backed by a track record of success.
We take on as much of the workload as possible. We want to develop a strategy to execute so you can spend more time working on your business. From strategy to execution, we handle it all. Your primary role will be to share insights about your business goals and approve key deliverables.
We start with a consultation to understand your unique needs and challenges. From there, we develop a tailored strategy using our HERO strategy. We provide regular updates with transparent reporting, so you’re always informed about our the impact our efforts are making.
During the consultation, we’ll:
- Assess your current digital presence.
- Identify growth opportunities.
- Recommend a tailored plan based on your goals.
It’s a no-obligation session designed to give you clarity and confidence.
Why Choose Tracsoft for Columbus Digital Marketing
We're not just a marketing agency. We're your strategic partner.
✅ Relationship-Driven — We build long-term partnerships, not one-off projects.
✅ Local & Invested — We live and work in Columbus, GA. We know how to grow local businesses.
✅ Custom Strategies — No cookie-cutter plans. Everything we do is tailored to your goals.
✅ Faith-Driven — Owned by Calvary Baptist Church in Columbus, we lead with integrity and purpose.
✅ Tech-Enabled — From websites to AI to automations, we handle it all in-house.
